Rotterdam Central District worldwide first 'beaconized' city district

iBeacon project open for developers

06 JUNE 2014, ROTTERDAM
Summary
Whereas NYC experiments with in-store iBeacons and London recently started a retail pilot in Regentstreet, the public-private partnership (of the municipality, developers, owners and tenants) are installing iBeacons throughout the whole city district. This is worldwide the largest iBeacon project and it’s set open for developers!

Online agency Mangrove developed an launching app for Rotterdam Central District (RCD) with use of the marketing suite of Dutch tech startup www.Notifica.re making interactive notifications on all mobile devices possible. The plug-in offers app developers an easy end-to-end iBeacon solution.

Quotes
"We chose to set the iBeacons open so developers can test their ideas on a large scale in the Rotterdam Central District. We also strongly believe iBeacons offer possibilities for non-retail. For instance for safety reasons. Checking in via mobile so we can pinpoint at a certain moment who is where in the building." RCD president Hans de Jonge
Spokespeople
  • Default avatar2

    Oscar de Grave

    Public Private Partnership RCD
    +31 (0)6 46 018 987
  • Default avatar2

    Joris Bak

    Mangrove
    +31 (0)10 212 51 01
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About Mangrove

We design and develop apps, responsive websites and online platforms. With a clear goal: creating the best user-experience.